Qualitative Tools July 24, 2008
Posted by Imran in Books, Brand Banking, Branding, Contact points, Entrepreneurship, FAR paradigm, HowTo, Leadership, Marketing, Marketing Tools, Sales, Strategy, Strategy Tools, Wow score, Wowability, Wowability Tools, Wowability book, Wowability test, business, excellence, wow.Tags: Advertising, Brand Banking, Branding, business, Contact points, exceed expectations, excellence, FAR paradigm, Leadership, Marketing, Marketing Tools, Psychology, Sales, Strategy, Strategy Tools, wow, Wow score, Wowability, Wowability book, Wowability test, Wowability Tools
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Qualitative tools need to be used in tandem with quantitative tools for a well-rounded approach to achieving Wowability. These qualitative tools can be used to spot lucrative areas and generate ideas. The three techniques that I suggest are laddering, brainstorming and mind mapping. Laddering most simply put is a form of in-depth questioning that allows delving deep into the core of the consumer psyche. Brainstorming is a creative technique of generating ideas to solve a problem. A mind map is a diagram used to represent words, ideas or tasks or other items linked to and arranged around a central key word or idea. These tools can provide amazing results when used appropriately.
Wow! Very simply put! Thank you.
good book. thanks.