Wowability

Communicational Contact points refer to advertising, public relations activities and other communicational activities. They add to functional as well as emotional values.

Achieving Wowability in communicational contact points ultimately hinges on the creativity of its creators in both the choice of the medium and the contents of the message. One of the key communicational contact point is advertising, which basically means any paid form of communication. Advertising holds tremendous importance as it can be controlled by the company directly to portray a certain brand image. Other examples of communicational contact points include online reviews, blogging, product placement in movies and TV shows, blinks, and advertising on the public transportation system among others.